Vista College Preparatory is a high performing public and free charter school network in Phoenix, Arizona. They currently have two elementary schools and one middle school with plans to expand in the coming years. They serve a mostly low-income population.
Vista College Prep (VCP) initially came to us with a need to find, identify, engage, and recruit teachers and staff that fit their culture for positions throughout three schools. Their main challenges included finding the right candidates for staff and teaching roles, student enrollment to fill elementary school and middle school grades, creating a waitlist for each grade across three schools, collecting, understanding, and utilizing data, nurturing candidates and parents, increasing attendance at open houses & tours, and filling all open teaching positions
Through thorough research, content review, and resume evaluation, we were able to identify characteristics of great quality candidates and reach those kinds of prospects across digital marketing avenues.
In order to reach the identified target prospects, we employed monthly campaigns that included pay-per-click advertising through Google Ads, Facebook, and Instagram, landing pages, workflows, CRM, custom forms, email marketing, blogging, social media marketing, review marketing, LinkedIn expansion, and search engine optimization.
The technology stack used by VCP revolved around HubSpot Marketing Professional software and the HubSpot CRM. Other tools utilized during this campaign included Eventbrite, Google Ads, Facebook ads, Instagram ads, Zapier, and Squarespace.
For VCP, the primary key performance metrics were website visits, leads for both new students and new teachers, and the ability to create waitlists for as many grades as possible.
"We continue to be so impressed with the work HIVE does in support of our student and teacher recruitment."
Vista College Preparatory
Vista College Preparatory had massive success in both their enrollment and hiring campaigns and have even broken ground on their next school!
New staff and teacher recruitment candidates.
New student enrollment leads.
Increase in website traffic.
Each available grade across their two elementary schools and one middle school were filled with a wait list for nearly all grades.