WHAT IS SALES ENABLEMENT?
As with inbound marketing, inbound sales is all about delivering the right content, through the right tools, at the right time. Your sales team is only as good as their processes and the information that they have. Through a sales enablement campaign, our team will support your sales team through HubSpot CRM and Sales Hub setup, online meeting tool setup, messaging optimization, funnel analysis, deal pipeline creation and automation, and reporting for each stage of your sales cycle.
Next, we look to ensure that your sales team has the content and collateral that they need in order to close. This involves an audit and evaluation of your current sales materials, creation of sales documents, development of sequence messaging, snippets, and email templates, as well as training on the CRM and sales tools within HubSpot.
Let our team enable your sales team to be more efficient, effective, and most importantly - close more deals.
HOW CAN I ALIGN MARKETING & SALES?
Sales and marketing alignment, or Smarketing as we like to call it, is all about getting your sales and marketing teams on the same page. For too long it has been sales VS marketing instead of working together.
You've probably heard it before - the sales team complains that the leads that they're passed from the marketing team aren't qualified. The marketing team complains that the sales team isn't doing enough to close the leads that they pass them. If you're not careful, it can turn into a hostile situation which doesn't do anyone any good.
Through sales and marketing alignment, our team helps to break down silos, establish solid processes, and create strong SLAs so that everyone knows their role, what they're responsible for, and how it impacts the bottom line.
Through Smarketing, we focus on alignment of processes, developing lead scoring programs, persona development, automation, and opening up the lines of communication so that marketing can support your sales team's efforts to close deals.
THE TOOLS TO GET THE JOB DONE
The most important tool that every business needs to be utilizing is a powerful CRM. Sales people may have just cringed, but the fact is - what gets tracked gets measured. And if you're relying on your sales team to keep track of everything on their own, utilizing spreadsheets, or using a CRM that isn't really set up to match the way that your marketing and sales teams work - then you're not setup for success.
Once you have a solid CRM in place, then it's time to look into tools to give your sales team superpowers. That can include HubSpot Sales Hub, LinkedIn Sales Navigator, lead generation tools, and much more. Depending on your industry, business, and prospects, we'll help you to determine the right tools to use in order to get the very most out of your sales team.
SCHEDULE A FREE CONSULTATION