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GROWTHPLAN


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READY TO START YOUR DIGITAL MARKETING STRATEGY & ROADMAP?

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DO YOU HAVE A DIGITAL STRATEGY? 
YOUR ROADMAP TO SUCCESS.

All of the concepts, ideas, and theories behind inbound marketing are great, but what does it all actually mean for your business? With the GrowthPlan, you’ll get a full, executable inbound marketing plan that you can start implementing immediately. No more what-ifs, just a full plan specifically designed for your business growth including persona development, competitive analysis, content plan, and everything you need to run an effective inbound campaign to attract, convert, close, and delight your prospects in one comprehensive, clear plan.

NO THEORIES.     NO WHAT-IFS.     NO BS.

 

RESEARCH, ASSESSMENT & GOALS

In the first section of the GrowthPlan, we will research your business, your main competition, and your industry, and assess your current business and marketing situation. Once this is complete, we will work with you to establish SMART business and marketing goals that will be the foundation of your final marketing plan.

PERSONA IDENTIFICATION & DEVELOPMENT

Your marketing is doing you no good if you don’t have a very clear idea of who you’re marketing to. In the second section of the GrowthPlan, we will help you identify who your target personas are and who they should be. To do this, we will conduct research, use internal data, and even conduct interviews to better understand who is the best fit for your business. Once this step is done, you will have a crystal clear vision of who your target personas are, enabling you to better understand and market to them.

CONTENT GAME PLAN

The next section of the GrowthPlan is the content game plan. Here we will develop a detailed content plan to target each persona in each stage of the buyer’s journey. Understanding what each persona is going to be most interested in at each stage will help you better communicate your value and benefits and will lead to a better relationship and more closed deals. It’s all about providing the right content to the right person at the right time.

THE FULL PLAN

Finally, we will present to you the full GrowthPlan with a complete overview of the recommended campaign. Here we will outline the steps needed to get up and running, the deliverables to be produced, the timing and frequency of each of your tactics, and some best practices for producing content on an ongoing basis. This will be your action plan for reaching and surpassing your SMART Goals!

WHAT IS A GROWTHPLAN?

The GrowthPlan is a full digital strategy document that should guide all of your digital marketing decisions for the foreseeable future. It is intended to be a roadmap to reaching your identified SMART goals through strategic digital and inbound marketing tactics. The GrowthPlan is typically between 3-100 pages depending on the size of your organization, amount of competition in your industry, number of personas that you sell to, and how long your business has been around.

The GrowthPlan is custom developed for each client and typically includes a full evaluation of current and past marketing initiatives, competitive analysis (from a marketing perspective), goal development, persona development, content plan, and execution plan.

It is intended to be a full, nothing-held-back document that you can use right away. Whether you work with HIVE to execute against your plan or not, you will be setup for a successful digital marketing campaign with a GrowthPlan. It should also be used as a training document for any new members added to your marketing (or sales) team.

Within the GrowthPlan, our team will dive deep into your business and determine the best path forward to reaching your identified goals. We will make recommendations on changes to your processes and even changes to your thinking when it comes to marketing your business. 

No great marketing campaign ever started with a whim. It takes planning, strategy, and clear execution expectations.

 

DO I NEED A GROWTHPLAN?

Regardless of your business or industry, you're likely doing some form of marketing online. You have to. If 2020 taught us anything it's that in order to survive moving forward, we have to be able to reach people, even if we can't be physically in front of them.

The GrowthPlan is vital for any business marketing online. We are firm believers that if you don't have a solid strategy to move forward with your marketing campaigns, they're bound to cost more than you budgeted, take more time than you thought, and produce substantially fewer results. Strategy should be at the core of every digital marketing decision.

HOW DO I USE THE GROWTHPLAN?

The first thing that we explain to a client who is receiving their GrowthPlan is that we ALWAYS recommend reviewing the full document before making any decisions or changes. We look at each section individually before bringing it all together at the end. The document should be reviewed with the HIVE Digital Strategy team as well as leadership at your company in order to get a full understanding and buy-in from everyone.

There may be things that you or someone at your organization may not agree with. It's part of the subjectivity of marketing and sales. Everyone has their own ideas. Our team has completed countless marketing campaigns and delivered dozens of GrowthPlans and they are calling on that knowledge and experience in every recommendation. Of course, as with anything in marketing, there will be adjustments that need to be made. It's not a set-it-and-forget-it kind of thing. You have to evolve. You have to learn. You have to adapt. It's all part of the game, but our team is focused on one thing - setting your company up with a solid strategy to move you closer to your goals. 

 

READY TO LEARN MORE?

Schedule a call with our team to learn about what a GrowthPlan could do for you, your marketing team, and your organization as a whole. 

LET'S BUILD YOUR STRATEGY!

DIGITAL MARKETING SUCCESS ALL STARTS WITH A SOLID ROAD MAP.

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FEATURED DOWNLOAD:

BUYER PERSONA WORKSHEET


You can't know what kind of content to produce or run a successful marketing campaign if you don't know WHO you're talking to and targeting! Buyer personas are vital for every business, and it goes far beyond the generic "women ages 21-34" that we are used to with target market demographics. 

This worksheet helps you build out your ideal customer based on data from your actual customers and input from your team. 

Refine your target market with our Buyer Persona Worksheet and increase your conversions! 

DOWNLOAD NOW