WHAT IS A GROWTHPLAN?
The GrowthPlan is a full digital strategy document that should guide all of your digital marketing decisions for the foreseeable future. It is intended to be a roadmap to reaching your identified SMART goals through strategic digital and inbound marketing tactics. The GrowthPlan is typically between 30-60 pages depending on the size of your organization, amount of competition in your industry, number of personas that you sell to, and how long your business has been around.
The GrowthPlan is custom developed for each client and typically includes a full evaluation of current and past marketing initiatives, competitive analysis (from a marketing perspective), goal development, persona development, content plan, and execution plan.
It is intended to be a full, nothing-held-back document that you can use right away. Whether you work with HIVE to execute against your plan or not, you will be setup for a successful digital marketing campaign with a GrowthPlan. It should also be used as a training document for any new members added to your marketing (or sales) team.
Within the GrowthPlan, our team will dive deep into your business and determine the best path forward to reaching your identified goals. We will make recommendations on changes to your processes and even changes to your thinking when it comes to marketing your business.
No great marketing campaign ever started with a whim. It takes planning, strategy, and clear execution expectations.
DO I NEED A GROWTHPLAN?
Regardless of your business or industry, you're likely doing some form of marketing online. You have to. If 2020 taught us anything it's that in order to survive moving forward, we have to be able to reach people, even if we can't be physically in front of them.
The GrowthPlan is vital for any business marketing online. We are firm believers that if you don't have a solid strategy to move forward with your marketing campaigns, they're bound to cost more than you budgeted, take more time than you thought, and produce substantially fewer results. Strategy should be at the core of every digital marketing decision.
HOW DO I USE THE GROWTHPLAN?
The first thing that we explain to a client who is receiving their GrowthPlan is that we ALWAYS recommend reviewing the full document before making any decisions or changes. We look at each section individually before bringing it all together at the end. The document should be reviewed with the HIVE Digital Strategy team as well as leadership at your company in order to get a full understanding and buy-in from everyone.
There may be things that you or someone at your organization may not agree with. It's part of the subjectivity of marketing and sales. Everyone has their own ideas. Our team has completed countless marketing campaigns and delivered dozens of GrowthPlans and they are calling on that knowledge and experience in every recommendation. Of course, as with anything in marketing, there will be adjustments that need to be made. It's not a set-it-and-forget-it kind of thing. You have to evolve. You have to learn. You have to adapt. It's all part of the game, but our team is focused on one thing - setting your company up with a solid strategy to move you closer to your goals.