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INBOUND PR

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READY TO START GETTING MORE OUT OF YOUR PUBLIC RELATIONS?

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DENVER PR & MEDIA AGENCY 
CREATING A STORY AROUND YOUR BRAND.

"PUBLICITY IS ABSOLUTELY CRITICAL. A GOOD PR STORY IS INFINITELY MORE EFFECTIVE THAN A FRONT PAGE AD." - RICHARD BRANSON

Our Inbound PR process combines the best aspects of Public Relations and Inbound Marketing to increase both immediate brand awareness and credibility as well as long term, organic search initiatives that pull prospects to your website. The process begins with a sound public relations strategy then adds SEO aspects for long term benefit.
Below are some of the process components that we utilize.

Want to learn more about HIVE’s Inbound PR methodology? Check out our Inbound PR blog posts and Inbound PR tips.

BOILERPLATE

Boilerplates are a standardized short paragraph used to describe a company’s key facts and messages, and sometimes physical location, in a few concise sentences. Are you sharing your company and message effectively?

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PRESS RELEASE

A press release is a written communication that shares specific, but concise information to the media about a compelling aspect or event happening with a company or organization. 

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MEDIA LIST

Local, Regional, National, and International

A media list documents the key media contacts relevant to a company’s location or industry who may be interested in stories about the business. This list is used to distribute press releases to relevant media for timely, newsworthy content. 

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PRESS RELEASE DISTRIBUTION

Distribution of a press release is a manual, or software-assisted, process of sending an approved press release to the most relevant reporters or editors on a company’s media list. It's all about getting your story in the hands of the right journalists at the right time.

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PRESS KIT

A media kit, or digital press kit, is a body of information about a business, product, or leadership team and typically lives in digital format on the business website. This allows media professionals to easily access information and images while creating a news story, segment, or article. 

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INFLUENCER OUTREACH

We’re all following influencers and paying attention to what they’re doing and promoting. Through an influencer outreach program, we will help to identify the influencers that can make an impact on your business, reach out to them, and help to negotiate compensation for promotions.

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WHY DO I NEED A PR CAMPAIGN?

As the world moves deeper and deeper into a digital reliance, businesses are looking for ways to stand out. A public relations campaign can help you do just that by getting information about your business picked up by media outlets such as television, radio, blogs, and websites.

  • 75% of brands say identifying the right influencers is their biggest challenge to paid media campaigns.
  • 52% of marketing/communications professionals say identifying and connecting with key influencers is the biggest challenge in implementing an earned media strategy.
  • 42% of journalists reported that they use more than five types of social media at least once a week for work.
  • 80% used more than three kinds of platforms.
  • Only 5% worked with only one type of social media.
  • Modern day PR is the intersection of paid, earned, and owned media.

LET'S GET YOU SEEN

RECENT COVERAGE

ROW ViGOR by ViGOR FiTNESS

 

ROW ViGOR, a rowing based fitness application, received free media coverage on the FOX 31 Denver morning news. Check out their segment.

 

PACKAGES

Ready to get started with a public relations campaign? We’ve got you covered with three packages to fit your needs. Need something bigger? No problem! If you need a bigger package than what is shown below, please CONTACT US and we’ll create a custom package just for you!

SILVER PR CAMPAIGN

$ 600 / month
  • One Custom Press Release
  • Press Release Distribution
  • Press Release Distribution Analytics
  • Tracking of Earned Media
  • Local Media List Creation

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GOLD PR CAMPAIGN

$ 1200 / month
  • Custom Boilerplate Creation
  • Two Custom Press Releases
  • Press Release Distribution
  • Press Release Distribution Analytics
  • Tracking of Earned Media
  • Regional Media List Creation
  • One Hour PR Strategy Meeting

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MOST POPULAR

PLATINUM PR CAMPAIGN

$ 2500 / month
  • Custom Boilerplate Creation
  • Three Custom Press Releases
  • Press Release Distribution
  • Press Release Distribution Analytics
  • Tracking of Earned Media
  • National Media List Creation
  • One Hour PR Strategy Meeting
  • Press Kit Creation

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All packages require a minimum 6 month commitment, then month-to-month. Actual deliverables may vary depending on needs of your business and strategy.
These are example campaigns. Focus will likely shift slightly from month to month.

FEATURED DOWNLOAD:

INBOUND PR CHECKLIST

If you're looking to get press today, you have to think differently. You have to have a compelling story, make it easy on the journalist to find the information that they need, and you can now get some search engine visibility out of your public relations efforts!

Download this free checklist to start getting more out of your public relations efforts!

DOWNLOAD NOW

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