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CASE STUDY:
ADOPTION CHOICES


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ADOPTION CHOICES OF COLORADO, NEVADA, AND NEW YORK

Adoption Choices of Colorado is a leader in the adoption community. They have been assisting birth parents, children, and adoptive parents since 2002.

Adoption Choices of Colorado, Nevada, and New York are private, non-profit adoption agencies licensed by the state. 

THE CHALLENGE

Adoption Choices of Colorado, Nevada, and New York had the challenge of increasing birth parents, increasing adoptive parents, collecting, understanding, and utilizing data, and nurturing both birth and adoptive parents throughout the adoption process.

Each location was also very scattered with their marketing initiatives and campaigns. We were tasked with identifying duplicate and unnecessary efforts (specifically competing pay-per-click campaigns) and evaluating other campaigns and vendors.

THE SOLUTION

By identifying poor performing and duplicate campaigns, we were able to save each location nearly $2,000/month in unnecessary or wasted marketing expenses. After identifying competing and ineffective campaigns, we were able to create campaigns targeting both birth (primary target persona) and adoptive families more efficiently through diverse inbound marketing and advertising campaigns.

THE TACTICS

Tactics used to reach Adoption Choices' goals included landing pages, marketing automation, CRM, downloadable content, email marketing, blogging, search engine optimization, pay-per-click advertising through Google, Facebook, and Instagram, and social media marketing.

THE KPIS

For Adoption Choices, the primary key performance metrics were website visits across three websites, phone calls across three locations, leads generated, social media growth, and parents (both birth and adoptive) closed.

Seriously Digital Marketing Experts

"As someone who has worked in a variety of different businesses, I am confident when I say that small businesses should not be handling their own digital marketing. Not only is there hardly ever time to work on your own marketing, but the digital marketing industry is so fast moving you really need an expert helping you keep up. HIVE Digital Strategy is just that. Their level of expertise with the industry and dedication to their clients is unmatched. Not only do they know what they're doing, but they are dedicated to making sure their clients understand what they're doing and why it's important. That's not something you'll get from every marketing company. I highly highly recommend the team at HIVE Digital Strategy for all your marketing needs."

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Amber Klein
Adoption Choices of Colorado

THE RESULTS


Adoption Choices was able to hit their goals through our campaigns at all three locations, achieving a 54% increase in organic website traffic across all three websites, 682 net new leads across the three locations, 322% average increase in followers across all platforms for all three locations, and we were able to save them over $5,000 per month in mishandled marketing budget.

Improved copy

322%

Average increase in followers across social media platforms for each of the three locations.

Under Budget

$5,000+

Over $5,000/month in unnecessary expenses identified and saved between the three locations.

Website Visits

54%

Increase in organic traffic combined between Adoption Choices of Colorado, Adoption Choices of Nevada, and Adoption Choices of New York.

Leads

682

Total leads generated from our efforts for Adoption Choices of Colorado, Adoption Choices of Nevada, and Adoption Choices of New York.

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